Who am I ?
Today, business is being reinvented and its time to get ahead. Use digital to discover new opportunities and empower your company.
Specialized in using the power of digital as a business and marketing tool, I can imagine, reinvent, create, plan and execute strategies, focused on increasing the reach, visibility and conversion of your business. My in-depth understanding of digital marketing, online advertising, multi-channel campaign management, performance marketing, user experience, online data analysis, e-commerce and related operations, allows me to create successful programs to support digital transformation and business growth.
As a Digital marketing specialist, I am expected to stay on top of digital trends and respond to challenges with creativity, innovation and cost-effectiveness.
2008 May - Present
PPUR - EPFL Press
Swiss federal institute of technology
Digital Marketing ManagerDigital Marketing & eCommerce
I have been working in the Digital field for 9 years, by the Presses polytechniques, based at the Swiss federal institute of technology (EPFL). As a Digital Marketing manager, I am expected to identify market opportunities and set strategies focused on leveraging the strength of Digital marketing and eCommerce. My main responsibilities are to extend and develop eCommerce activities, identify target audiences, build brand and products awareness, maintain digital marketing campaigns. These are runned in a multi-channel perspective - with a special focus on communication, visibility, customer experience, sellability, scalability and global value creation. I also coordinate the launch of websites and digital publishing programs with agencies and partners, such as Google.
About The PPUR & EPFL PressThe Presses polytechniques et universitaires romandes (PPUR) is an internationally renowned publisher, based at the Swiss federal institute of technology (EPFL) in Lausanne. The high quality requirements confers to the Press an international reputation as a reference publisher in the French-speaking world, but also worldwide thanks to its English-language imprint: The EPFL Press.
2007 March - 2008 April
Republic and State of Geneva
Project and communications officer
I worked for the Geneva State Service of Sustainable Development for one year, in the context of a replacement. I was responsible for supporting projects focused on sustainable development policies. My main mission consisted in communicating, informing and encouraging sustainable consumption by the population, with an emphasis on individual behaviour within a collective project, presented in a press conference by Geneva State Councellor Pierre-François Unger. My contribution was to coordinate that project and introduce, into the Service, Web 2.0 Digital tools for management and communications. I also coordinated the translation, proofreading, design, layout and publication of The Geneva guide for sustainable living.
The Geneva State Service of Sustainable DevelopmentThe Geneva State Service of Sustainable Development was launched in 2001 as a will to integrate sustainability in the heart of public action. Securing economic development, social equity and justice, and environmental protection is the main goal of the Service, that drives the Geneva's Agenda 21.
2006 March - 2006 December
Swiss State secretariat for economic affairs
Transverse internship at SECO
I worked for the Economic Cooperation and Development, a division of the Swiss State secretariat for economic affairs (SECO), as part of a transverse internship. My main mission in the Division was to maintain and update ISO 9001 procedures, in accordance with my colleagues and superiors. As a result, the audit of my division was fully approved by appointed auditors, following the ISO 9001 quality management rules. I was also contributing in project reporting, communications, press releases and websites updatings.
A Division of the Swiss State Secretariat for Economic AffairsThe Economic Cooperation and Development Division of SECO is responsible for the planning and implementation of economic cooperation and development activities with developing countries. It coordinates Switzerland's relations with International economic organisations.
1999 October - 2005 December
Medias and education
During my studies
I had different part-time jobs ever since I started my university studies. All of them allowed me to experience my potential in different environments. Please find below the most relevant positions that I held:
> Editor's deputy, Radio Cité Genève, 5 years
> Internship, Radio suisse romande, French spoken swiss radio, 3 months
> Private teacher, Association of private teaching, 5 years
> Replacement teacher, Republic and State of Geneva, 2 years
2009 September - 2011 June
Marketing Strategy & eBusiness
Business Venture Course
Marketing strategy, Communication and eBusiness - HEC Geneva
In order to complete my practical experience in Digital marketing, I achieved a postgraduate program in Marketing strategy, Communication and eBusiness at the Geneva School of Economics and Management (HEC). This executive program provided me helpful professional knowledge underpinning the principles of marketing strategy and eBusiness, as well as skills to undertake digital programs and marketing plans.
VentureLab - HEC Lausanne
VentureLab is a national program of the Swiss Commission for Technology and Innovation that works in close collaboration with the Swiss Federal Institute of Technology (EPFL) and the Business and Economics Faculty of Lausanne.
I applied to the Venture Challenge Business Program, by presenting the business model of a web based road map project, with an advertising-supported revenue model. As my application went through the selection process of innovative business projects, I achieved this program, organized into practical and project-oriented modules.
1999 September - 2005 October
University of Geneva
Economics and social sciences
Faculty of Economics and Social Sciences, Master in Sociology
I started my studies in the Faculty of Economics and Social Sciences of the University of Geneva, where I achieved a Master Degree in Sociology with a wide focus on Administrative and Political Sciences. The studies program was skill-oriented combining profound learning modules in different methods (social dynamics, individual behavior, network analysis, communications, audiovisual, discourse analysis, statistics, intervention techniques, observation) and a final year project thesis.
Postgraduate Program in Public management
After my Master Degree I followed a postgraduate program in Public Management. I learned how to analyse public management issues, using models and concepts from the social sciences and quantitative disciplines. I also acquired skills in politics, law, public administration, decision-making, policy making by performing works of analysis and assesments.
PPUR: GOING DIGITAL FOR ITS 30 YEARS
Based at EPFL, for whom it's the preferred publisher, the PPUR is celebrating the 30th anniversary of its foundation, with nearly 900 titles published and one-and-a-half million works distributed, by strengthening its digital publishing... >READ MORE
NEW ECO-ACTION PROJECT IN GENEVA
The project, launched in 2008, aimed to encourage civil society to adopt eco-actions intended to have a positive impact on the environment and build the capacity of communities to sustain these activities into the future. >PRESS RELEASE
LES PPUR: 30 ANS ET UN VIRAGE NUMERIQUE
Basées à l'EPFL, dont elle sont l'édiseur privilégié, les PPUR passent le cap du 30e anniversaire de leur fondation, avec près de 900 titres publiés et un million et demi d'ouvrages diffusés, avec une présence numérique affirmée... >CONSULTER
What I’m best at
eMarketing & Digital days
eMarketing Paris & CREA Digital Day
Attended from 2009
eCommerce Paris & eCom Geneva
Attended from 2010
EPFL Lausanne, HEC Geneva & Lausanne, Digital transformation London (2012).
Attended from 2009
- Digital Marketing
- Online advertising
- Social media optimisation
- Word of mouth marketing
- Web project management
- Search engine marketing
- Inbound marketing
- Email marketing
- Analytics & Metrics
Hobbies & Interests
I enjoy practicing sports as volley ball, running, snowboarding, windsurfing and chess.
Photography is one of my favorite hobbies during holidays.
I always enjoy learning more about marketing and exploring new digital trends.
I enjoy watching science fiction and fantastic movies in theaters and at home as well.
I am passionated by Digital transformation and the impact of the Internet on society.
I am passionated about travelling and discovering new places and cultures.
I enjoy reading books, newspapers and magazines, most of the time in a digital format.
One of my favorite hobbies is listening to different types of music and playing guitar as well.
Optimisation & Advertising
Get in touch
If you find my qualifications strong enough to justify an interview I would be glad to meet you and explore mutual interests. For any additional information, please feel free to contact me. Thank you for your consideration.