Who am I?

Personal Details

Profesional Profile

Specialized in using the power of digital media as a business marketing tool, I am able to imagine, create, plan and execute communication strategies focused on increasing the reach and visibility of your business. My in-depth understanding of multi-channel campaign management, performance marketing and online data analytics allows me to create successful programs to support demand generation.

As a Digital Marketing Manager, I am expected to stay on top of digital trends and respond to challenges with creativity and innovation.

My Professional Background

Work Experience

2008 May - Present

PPUR - EPFL Press

Swiss federal institute of technology
EPFL Lausanne

eMarketing Manager

R&D in Digital Marketing & eCommerce
My main task in this position is to identify market opportunities to set digital marketing strategies focused on leveraging the strength of eCommerce. I also coordinate the development of digital programs, aiming to increase the reach and visibility of my company's publications, with partners and agencies. I finally manage and coordinate every digital marketing campaign in a multi-channel perspective - with a special focus on customer experience, usability and value creation.

About the company
The Presses polytechniques et universitaires romandes (PPUR) is a renowned publisher based at the Swiss Federal Institute of technology (EPFL) in Lausanne. The high quality requirements confers to the Press an international reputation as a reference publisher in the French-speaking world, but also worldwide thanks to its English-language imprint: The EPFL Press.

2007 March - 2008 April

Sustainable development

Republic and State of Geneva

Job Description

Communication Project officer
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Service of Sustainable Development
The Geneva State Service of Sustainable Development was launched in 2001 as a will to integrate sustainability in the heart of public action. The Service drives the Geneva's Agenda 21 and coordinates the implementation of the law on public action for sustainability.

2006 March - 2006 December

Economic Cooperation

State secretariat for economic affairs

Job Description

ISO 9001 quality management, reports & web projects
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae sem laoreet, mattis arcu at, lacinia ligula. Praesent bibendum eros ut nulla adipiscing, tempus tincidunt tellus scelerisque. Nullam pharetra urna facilisis tellus vulputate, ac vehicula quam tempus. Quisque quis laoreet lacus. Praesent laoreet nulla elit, et pellentesque ligula id.

A Division of the swiss State secretariat for economic affairs
The Economic Cooperation and Development Division is responsible for the planning and implementation of economic cooperation and development activities with middle income developing countries. It coordinates Switzerland's relations with the World Bank Group, the regional development banks and the economic organisations of the United Nations.

1999 January - 2005 December

Other experiences

Medias and education

During my studies

I had different part-time jobs ever since I started my university studies, all of them allowed me to experience my potential in different environments. Please find here the most relevant positions that I held related to medias and education:

> Editor's deputy, Radio Cité Genève, 5 years
> Internship, Radio suisse romande, French spoken swiss radio, 3 months
> Private teacher, Association of private teaching, 5 years
> Replacement teacher, Republic and State of Geneva, 2 years

My Studies

Education

2009 September - 2011 June

Postgraduate Education

Marketing, Communication & eBusiness

VentureLab Business Courses

Studies Description

Diploma in Marketing strategy, Communication and eBusiness, Geneva School of Economics and Management, HEC 2009-10
Marketers are faced with new challenges and opportunities as the digital landscape continues to grow at a rapid pace. This Diploma provides knowledge underpinning the principles of marketing strategy and eBusiness, as well as skills to undertake digital programs and marketing plans.

Venture Challenge Business Courses - Spring semester 2011
"Venturelab" is a national program of the Innovation Promotion Agency CTI that works in close collaboration with the Swiss Federal Institute of Technology (EPFL/ETH) and universities. The courses are organized into practical and project-oriented modules to train innovative business projects.

1999 September - 2005 October

Geneva University

Economic and social sciences

Studies Description

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References

  • EPFL News

    Mediacom

    PPUR: GOING DIGITAL FOR ITS 30 YEARS
    Based at EPFL, for whom it's the preferred publisher, the PPUR is celebrating the 30th anniversary of its foundation, with nearly 900 titles published and one-and-a-half million works distributed, by strengthening its digital publishing... > READ MORE

  • State of Geneva

    Sustainable Development

    NEW ECO-ACTION PROJECT IN GENEVA
    The project, launched in 2008, aimed to encourage civil society to adopt eco-actions intended to have a positive impact on the environment and build the capacity of communities to sustain these activities into the future. > PRESS RELEASE & REFERENCES

  • Understanding Web 2.0

    Geneva University HEC

    ONLINE REPUTATION: CAUGHT IN THE WEB
    There are a lot of misconceptions about online reputation. Some people think it's about social media monitoring, while others believe that it has something to do with public relations. In this article, also published into a book, I explain the role of online reputation in the 2009 media landscape. > READ THE ARTICLE

  • EPFL News

    Mediacom

    LES PPUR: 30 ANS ET UN VIRAGE NUMERIQUE
    Basées à l'EPFL, dont elle sont l'édiseur privilégié, les PPUR passent le cap du 30e anniversaire de leur fondation, avec près de 900 titres publiés et un million et demi d'ouvrages diffusés, avec une présence numérique affirmée... > ARTICLE IN FRENCH

What I’m best at

Skills & Knowledge

eBusiness

Digital Marketing 86%
eCommerce 73%
Search engine marketing 79%
Inbound marketing 57%
Computing skills 33%

Scheduled

Emarketing Paris 2014

15 March 2014 / State University
Place: 3

Ecommerce Paris

12 October 2013 / House of Art
Place: 2

The future of education London

12 October 2013 / New York Technology Office
Place: 2

Language Skills

French, Spanish
Native
English
Advanced
German, Italian
Basic

Professional Skills

  • Digital Marketing
  • eCommerce
  • Project management
  • Online advertising
  • Word of mouth marketing
  • Social media optimisation
  • Branding & Messaging
  • Research & Analytics
  • Search engine marketing
  • Inbound marketing
  • Email marketing
  • Digital publishing

Hobbies & Interests

  • Sports

    Sports

    Lorem ipsum dolor sit amet, sagittis arcu diam elit. Morbi vitae sem laoreet mattis egestas nunc eget elit.

  • Photography

    Photography

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  • Marketing

    Marketing

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  • Movies

    Movies

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  • Fashion

    Fashion

    Praesent tristique mattis leo, vel lobortis felis. Phasellus purus neque, euismod a pretium pulvinar placerat.

  • Technology

    Technology

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  • Travel

    Travel

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  • History

    History

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  • Music

    Music

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My latest work

Portfolio

  • + >

    Night

    Photography

  • + >

    Ship

    Animation

  • + >

    Street

    Graphic Design

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    Beatiful Field

    Photography

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    Trees

    Logo

  • + >

    Vintage Car

    Animation

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Contact

Get in touch

I believe that you will find my qualifications strong enough to justify an interview to explore mutual interests. Should you need any additional information, please contact me. Thank you for your consideration.


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