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- Adopting practices that elevate the User Experience create a steady foundation for brands.
- Multichannel marketing is about interacting with customers using a combination of indirect and direct communication channels.
Digital today is fundamental to what a Brand is, and how it is experienced.
E-commerce remove the barriers of distance and time, which adds convenience to consumers shopping experience.
- Search engine marketing (SEM) involves the increase of visibility in search engine results pages.
- Search Engine Optimization (SEO) is about getting the best ranking in search engines.
- SEM incorporates Search engine advertising (SEA), which involves buying traffic through paid search activities.
Gabriel Hussy
Rue de Bernex 376
Geneva Switzerland
gabriel.hussy@epfl.ch / @gmail.com
www.gabrielhussy.com
"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate."